Amsterdam has long been one of the most important city tourism destinations in Europe. Not only does it feature a rich history an iconic inner city, it also hosts world-class museums, quirky festivals, theatre, live music, bars and restaurants. The wider Amsterdam Metropolitan can be easily explored by public transport and includes lush surroundings, historic villages and beautiful lakes.

In recent years the city has continued to grow not only in terms of the number of visitors, but also with regards to residents and businesses. To strike a balance between tourism development and city life, Amsterdam works with the ‘City in Balance’ programme to ensure a responsible urban development and make the city attractive for all its users both now and in the future.